OFweek smart home network news: IPhone 8 is about to be released this year, it is raining everywhere, many sources revealed that this iPhone will use OLED screen, this was talked about for many years of "next generation display technology" has been run The turbulent public opinion. As the current hot technology, it seems to shoulder the responsibility of changing the entire display field. Coincidentally, Sony has also returned to the OLED TV field after a 10-year period, and the news is no different from injecting a potent agent into the uncertain OLED market. Why OLED panels have been developed in the past decade, but OLED TVs have stalled As far as the display technology of the color TV industry is concerned, the LCD, OLED and QLED are basically three points, of which the LCD is the mainstream traditional LCD TV. OLEDs and QLEDs are very similar in name, and QLEDs are often packaged as future technologies, so the two are often used to discuss “who is more qualified to represent the futureâ€. However, the two technologies are essentially different. . QLED, also known as quantum dot technology, uses the same way of LCD as the LCD panel + backlight. The only difference from the LCD screen is that it adds nano-sized particles instead of phosphors to the LED backlight. It can be said that QLED is just an improved version of the LCD screen, and its essence is still LCD TV. Therefore, whether it is from industrial design or visual performance, it is difficult to bring disruptive innovation to the industry, and naturally can not afford the "next generation "Display Technology" is an award-winning OLED that is totally different from the "future technology" of LCDs. Because its pixels are self-luminous, they can be self-illuminated without the need for a backlight. The angle, refresh rate and other aspects are obviously better than QLED. At the same time, various types of problems have been well resolved through the in-depth research and development of the industrial chain up and down these years. Technical points such as yield, capacity, and product lifespan are comparable to mature liquid crystals, and they are also sufficient to meet the needs of a large number of distribution markets. This development opportunity is precisely an important prerequisite for Sony's re-entry of OLED TV "recovery pioneers". It can provide consumers with more quality guaranteed OLED TV products at a reasonable price while improving the quality of expression. Then the problem has come. Since OLEDs are so "supernatural," why haven't many brands tried their best to sneak in recent years? Market performance has never been improved, and even many consumers have only limited their perception of "thinness." . Taking the sales of Jingdong e-commerce as an example, the average cumulative sales volume of OLED TVs is only a few dozen to a few hundred units, and some models even trade zero. Last year, global shipments of LCD TVs were 220 million units, of which OLED TV shipments were only about 870,000 units. “Thunder and rain is small†and it seems rather “desolationâ€. Tracing the source is because OLED's image quality performance potential has not been maximized. On the one hand, some manufacturers adhere to the “low-cost†market strategy and pushed the “shrinking†OLED TVs into the market by compressing costs, resulting in unsatisfactory picture quality and not many bright spots, let alone explosions; On the other hand, some brands focus only on the panel's own technical upgrades and yields, and have not made any effort in image processing capabilities. Although the signboard of “OLED TV†hangs, the screen performance is even worse than some LCD TVs. Sony A1 will set off a new wave of OLED TV? For this issue, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, gave a pre-judgment. “Sony has introduced a revolutionary OLED TV A1, which not only provides a brand-new R&D idea for the color TV industry, but also is driven by its own deep technical strength. New changes in the field of OLED television, and lead the future development of color TV." As the brand that launched the world's first OLED TV, Sony's entry is quite a bit of a glorious "return to the king" and also gives confidence to many brands in a wait-and-see attitude. In fact, Sony Electronics has not stopped the research and development of OLED technology over the years, and it almost monopolizes OLED displays in film broadcasting and medical applications. For example, in 2008, Sony has developed a special fluorescent material that allows OLED luminous efficiency to reach 28.55; in 2016, it also introduced the industry's largest (55-inch) 4K OLED monitor. This year's launch of the new A1 series is more like a leap from the professional to the civilian use of Sony and back-feeding, shaking the hearts of many black technology. Although the A1 series has not yet been listed, it has already captured the high popularity from the industry and the mass consumer market. This point can be seen from the large-scale forwarding of A1 pre-sale microblogging and the discussion of netizens under various professional media evaluation articles. Compared to other OLED TVs, the Sony A1 has achieved many historic innovations and black technology disruptions based on mature display technology. Among them, the most noteworthy are three points: 1. The Sony A1 has broken the old convention in industrial design and has abandoned the design of the sounding units on both sides of the traditional TV, making the slim OLED more slim. At the same time, in order to completely put the front of the TV on the screen and create an undisturbed viewing experience, Sony has also hidden the brand logo in the lower left corner. The overall design is very impressive and impressive. 2. The OLED panel also serves as both a display and a speaker diaphragm, and truly realizes the audiovisual experience that any television product in the past could not provide - "unity of sound and picture". Its characteristic lies in the ability to make the change of the entire sound field flexible. Precise, even according to the changes in the position of the screen vocal main body and move synchronously, the sense of presence and three-dimensional sense is strong. This exclusive technology from Sony is officially defined as "Acoustic surface screen sound technology." 3. Sony A1 is equipped with Sony's proud 4K HDR image processing chip X1 advanced version, we can fully understand it as the TV's "brain", can handle tens of millions of screen information at high speed, for color, clarity And HDR three dimensions to the image signal for precision repair and optimization, but also through the frame-by-frame repair for the figures in the picture, architecture, light and other objects to give the best algorithm, resulting in better light effects and contrast between light and shade. OLED is just a kind of display technology. To maximize its essence and display, it is inseparable from its excellent image processing capabilities. It is like a mobile phone equipped with a mobile phone. Without a powerful GPU, it is difficult for the image quality and operating advantages to be fully demonstrated. . to sum up: With the maturity of OLED display technology, panel production has entered a period of rapid release. In 2017, OLED TV also ushered in an inflection point in growth. Sony, a pioneer in this field, has carved and polished the OLED “Saiyu†through many exclusive audio-visual technologies, and has also positioned itself for OLED TVs that are hit by walls. After all, TVs that truly represent the future must have unprecedented musical enjoyment, not just certain technologies or panels. For example, the X1 advanced version chip that Sony A1 carries lets OLED picture quality behave better, the original "sound and picture unity" black science and technology makes the machine face value is higher and brings different listening experience and so on. Technology is only a means to realize the product. No matter how the evolution of television, its core strength ultimately needs to settle to the technical strength of audio and video.