Why Vizio acquired by LeTV was fined $2.2 million

Vizio, which has a 20% share of television in the United States, was fined $2.2 million by the U.S. Federal Trade Commission (FTC) yesterday. The reason is that Vizio collected user data without consent and sold it to third parties. Market company. Vizio expressed his willingness to pay a fine and settle the matter. In July of last year, LeTV announced the acquisition of the TV manufacturer for US$2 billion. Although television collection of user data has long been an open secret, Vizio is obviously not just as simple as collecting user viewing habits. According to the FTC survey, since February 2014, Vizio has automatically opened data collection functions on sold smart TVs through software updates. However, they are still very humane to send a reminder to the user, the content is to tell you that Vizio's privacy policy has changed, a feature called "Smart Connect" has been opened, and finally did not forget to close attached close Method, then this hint will automatically disappear in one minute. However, the above information does not explicitly mention the data collection. Therefore, it is believed that most users will keep one eye closed and let it go. But this has quietly opened a back door for Vizio to pry into your privacy. General TV manufacturers will understand the user's viewing habits through back-end data collection, such as watching movies and TV dramas, and recommending personal preferences. However, Vizio collects some unusual data. They have sold more than 11 million smart TVs so far, and used automatic content recognition software to collect the image information being broadcast on the TV and send it to Vizio's own server. Matching to understand what the user is watching. It should be noted that this technology is not related to whether or not you use Vizio's own video playback software. Because you are collecting image information, you can watch Vizio at any time, whether it is an external TV box or a game. Not only that, Vizio also monitors the IP address of the user's home network to obtain information on all types of networked devices. In other words, not only television, but even your browsing habits of using a laptop to access the Internet will be recorded. This will enable the third-party companies to provide more accurate advertising push, the point of interest is here. So what exactly is the company buying this information from Vizio? Vizio did not give the service, but claimed that they will publish the analytics company, media and advertisers associated with the data sharing partnership after authorization. In fact, almost all smart TVs have data collection behavior, and users can turn them off in settings, but few people are concerned about these issues. Because the operation of such functions is often very subtle, like a spy. The LeTV that had just announced the acquisition of Vizio last year should have nothing to do with this matter. After all, Vizio collected user data originated earlier, and according to a Vizio spokesperson, LeTV’s acquisition process is still under negotiation and has not been completed. Anyway, various users, please look at your home smart TV, even including all smart TV boxes. The network is ubiquitous, but penetrates into every electronic device of yours, imperceptibly affecting your life. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.